Starting an internet dating service business
The result of this spending is seen on the company’s bottom line.
The tools are there, the hard part is putting together a concept that will attract people as members. Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages.Companies in this industry recognize that they’re sitting on gold mines, which is why their advertising budgets are so high.In 2009, about 0 million was spent on marketing for online dating service websites.General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.Not surprisingly, members of online dating sites aren’t always completely honest.
The Internet has changed the way we get our news, watch television, read books and shop. Unknown to many people, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.