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“This research shows some interesting insights into what singles prioritise when looking for their other half, with love and fun being top of the agenda!
You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.
But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.
You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.
She signed up for JDate, an online dating site for Jewish singles.