Dating reptialian women
If the woman’s facial features were different, it wouldn’t be nearly as effective. “Find Your Copywriter”, “Who’s the perfect copywriter for your next project? Whenever you make an effort to insert your visitor into the hypothetical situation, you’re appealing to ego. Do some pillars have more of an impact than others? In today’s society, pain probably doesn’t involve carnivorous predators, but those pain points still exist. Don’t just describe the benefits of your product, describe the contrast between using it and using an inferior product or note at all. The more raw emotion you can pack into your marketing, the better. Those decisions, of course, deplete system two’s energy, causing it to default to system one, the reptilian brain. However, since the reptilian brain isn’t logical, how you prove that will be a little different than you’re used to…
Environmental ads that show animals behind bars, drunk driving ads that show you driving with impaired vision, etc. When asked what the top three things to consider when marketing to the reptilian brain were, Roger Dooley had this to say… A buyer may emphasize price, for example, but it could be that the true pain point is running out of product and shutting down production. If possible, do this visually to increase the impact. Logical arguments don’t persuade the reptilian brain, but simple emotional appeals will work. You should optimize for both, but, as Bart said, if you have to choose, choose system one. Heidi Haskell, Survey Gizmo & Marketer Gizmo: “What you can do: Use simple and short sentences if you need to use words.
The reptilian brain is concerned with its own survival. Note that “Missed” availability is pre-selected to create fear.
Here’s another example from Talia Wolf of Get Uplift.co, who focuses on emotional persuasion… “Get Matched and Date” is very functional, the testimonial praises the site itself. “Find Your Perfect Match” plus a happy couple on a beach. “These two look so happy, this must work.” The result of the test?
If you’re single (and why else would you be on a dating site? A 24% increase in signups and a 48% increase in paying customers.
If you are communicating about your product in person or on camera to the consumer, use props wherever you can to help them visualize what you are saying. It shows the reptilian brain, which can only perceive the present, what has happened in the past. You would move around the board, trying to complete the tasks without waking the sleeping dad. The more you simplify your copy and design, the more likely you are to not wake system two.
It is more likely to trust your claim of the future if you have proof of what has already happened. Help them to see how they could use your product to alleviate pain in some way or multiple ways. Can you say the color of the word instead of reading the color that’s spelt? If everything seems normal and familiar and routine, the reptilian brain will make automatic choices (like “Duey” or reading blue when the color is red).
And if I have to choose, choose the other one.” (via CTA Conference) So, your reptilian brain makes the irrational decisions.