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Some usages of stationery, such as sending a manufactured reply card to a wedding invitation, has changed from offensive to appropriate.
The usage and marketing of stationery is a niche industry that is increasingly threatened by electronic media.
It was a special term used between the 13th and 15th centuries in the manuscript culture.
In its modern sense of (often personalized) writing materials, stationery has been an important part of good social etiquette, particularly since the Victorian era.
The print may be inked or blind but is typically done in a single color.
Motifs or designs may be added as many letterpress machines use movable plates that must be hand-set.
The result is a design that is slightly raised on the surface of the paper and covered in ink.
Due to the cost of the process and expertise required, many consumers opt for thermographic printing, a process that results in a similarly raised print surface, but through different means at less cost.
This has led to the inclusion of such details even on modern domestic visiting cards, a practice endorsed by modern books of etiquette.
As stationery is intrinsically linked to paper and the process of written, personalized communication, many techniques of stationery manufacture are employed, of varying desirability and expense.
The most familiar of these techniques are letterpress printing, embossing, engraving, and thermographic printing (often confused with thermography).
Embossing is a printing technique used to create raised surfaces in the converted paper stock.
The process relies upon mated dies that press the paper into a shape that can be observed on both the front and back surfaces.
They first appeared in China in the 15th century, and in Europe in the 17th century.