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Further expansion took place again in 1928 with a new factory adjoining the main works at Harborne, and again in 1932 with the acquisition of the long established London toy making firm of Peacock & Company which added new capabilities and allowed them to offer tinplate products, including toy cars and clockwork train sets.
In 1978 the company was taken over by Palitoy of Leicester and a year later in 1979 the closure of the Hall & Lane site ended Chad Valley’s long established links with Birmingham.No matter where you go in this enterprising country of ours, it's a sure bet you're not far from an Acme Tool & Die, an Acme Bar & Grill, or an Acme Radiator Repair.The name Acme spans the history of American business, and is so ubiquitous it has become the butt of every joke involving a faceless corporate entity.Over the next ten years or so they go on to expand by acquiring several companies including in 1951 the metal toy manufacturers of Hall and Lane, in 1954 the family business of Robert Brothers (Gloucester) Ltd., trading as ‘Glevum’ Toys and in 1958 the metal toy makers Acme Stopper and Box Co. 1971 saw the company sold to John Bentley of Barclay Securities for £600,000 who came with the reputation of streamlining and rationalising companies under his control.The Glevum range of toys and games were to be produced in Harborne at an additionally factory, the Wee-Kin Works, on the banks of the Chad. Within a year the sales catalogue now lists only 250 products half of which were new lines whilst the remainder had been updated and repackaged.
By 1960 Chad Valley comprised seven factories and employed over 1,000 people and was considered to be at its peak of manufacturing by this time. The main Harborne factory closes and was eventually demolished and boxed game production moves to the Hall & Lane factory site in central Birmingham.